top of page
Instagram.webp
FB.webp
Asset 1.webp

Privacy Policy

Lux W is a company dedicated to the purchase, sale, exchange, technical assistance and specialised consultancy in luxury watches and jewellery. We are committed to protecting your privacy and ensuring that your personal data is processed transparently, securely and in full compliance with applicable data protection legislation.

This Privacy Policy explains how Lux W collects, uses, stores and protects your personal data when you interact with us through the website luxw.pt, social media channels, contact forms, newsletters or any other form of communication.

This Privacy Policy does not apply to third-party websites or applications that may be accessed through links on our website.

1. Personal Data

1.1 What is personal data

​

Under the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679), personal data means any information relating to an identified or identifiable natural person, directly or indirectly, such as name, address, email address, telephone number, tax identification number, location data or online identifiers.

​

1.2 Data of minors

​

Lux W does not knowingly collect personal data from individuals under the age of 16. Should we become aware that such data has been collected, it will be deleted immediately.

​

1.3 Personal data we collect

​

Depending on how you interact with us, we may collect:

​

Identification and contact data

  • Full name

  • Email address

  • Telephone number

  • Postal address

  • Tax identification number (where legally required)

 

Service-related data

  • Information relating to purchases, sales or exchanges

  • Watch evaluations and authenticity verification

  • Technical assistance and repair history

  • Customer support communications

 

Website usage data

  • IP address

  • Browser and device type

  • Statistical and analytical data (see Cookies Policy)

 

Other data

  • Contact preferences

  • Information voluntarily provided via forms, email or social media

2. Purpose of Data Processing

Your personal data may be processed for the following purposes:

  • Responding to enquiries and contact requests

  • Purchase, sale or exchange of watches

  • Technical assistance and repair services

  • Issuing invoices and fulfilling legal obligations

  • Sending newsletters or marketing communications (with consent)

  • Improving website functionality and user experience

  • Compliance with legal and regulatory obligations

3. Legal Basis

Personal data is processed based on one or more of the following legal grounds:

  • Explicit consent

  • Performance of a contract or pre-contractual steps

  • Compliance with legal obligations

  • Legitimate interests of Lux W (security, fraud prevention, service improvement)

4. Data Retention

Personal data is retained only for the period necessary to fulfil the purposes for which it was collected, or for the period required by law, including tax and accounting obligations.

5. Data Sharing

Lux W may share personal data with:

  • Service providers strictly necessary for business operations

  • Public authorities, when legally required

Personal data is never sold or used for unauthorised purposes.

6. Data Security

Lux W applies appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or disclosure. However, no internet transmission can be guaranteed as fully secure.

7. Data Subject Rights

You have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Request erasure (“right to be forgotten”)

  • Restrict processing

  • Data portability

  • Object to processing, including direct marketing

  • Withdraw consent at any time

Requests may be submitted using the contact details below.

8. Complaints

You may lodge a complaint with the supervisory authority:

Portuguese Data Protection Authority (CNPD)
Rua de São Bento, 148 – 3rd Floor
1200-821 Lisbon, Portugal
📧 geral@cnpd.pt
📞 +351 21 392 84 00

9. Contact

📧 Email: info@luxw.pt
🌐 Website: www.luxw.pt

10. COOKIE POLICY

The website luxw.pt uses cookies to ensure proper functionality and to collect anonymous analytical data.

Cookies used:

  • Essential cookies – necessary for website operation

  • Analytical cookies – for statistical analysis and service improvement

Users may manage or disable cookies through their browser settings.

11. CHANGES TO THE PRIVACY POLICY

Lux W reserves the right to update this Privacy Policy whenever necessary. We recommend that you check this page periodically.

Discover the most exclusive

watches selected for collectors

and lovers of the extraordinary.

​

 

‘Time and art, united in perfection.’

bottom of page